by Angela cruz

What is Force Field Analysis

What is Force Field Analysis

In the 1940s, Kurt Lewin established Force Field Analysis.

A social psychologist originally used it. Nowadays, it's used in business for go/no-go judgments.

Force Field Analysis claims that situations are kept by an equilibrium between change-driving and resisting forces.

The tool helps you make choices by analyzing for-and-against factors and explaining your views.

how to used the tool

?

Step 1: Describe Your Plan

Step 2: Identify Forces For Change

Step 3: Identify Forces Against Change

Step 4: Assign Scores

Step 5: Analyze and Apply