Struggling with financial losses, Nissan Motor Corp. is pinning its hopes on its new “e-Power” technology to engineer a corporate turnaround. Unlike traditional hybrids such as the Toyota Prius, Nissan’s e-Power system uses a gasoline engine solely to charge the battery, while the electric motor exclusively drives the wheels.
This setup delivers a consistently quiet and smooth electric driving experience without the need for external charging. Nissan’s Chief Technology Officer Eiichi Akashi emphasized the company’s commitment to innovation, showcasing e-Power during a test drive event in Tokyo.
E-Power Technology Eliminates Charging Worries, Boosting Nissan’s Market Competitiveness Globally
One key benefit of e-Power is its ability to bypass the need for EV-style charging. Drivers simply fill up with gasoline, which powers the battery, eliminating range anxiety associated with pure electric vehicles. This practical advantage may appeal to drivers hesitant about fully transitioning to EVs, especially in regions with limited charging infrastructure. The e-Power system is already available in models like the Qashqai and X-Trail in Europe and the Note in Japan, and will soon debut in the U.S. market in the Rogue.
Nissan Bets on e-Power Tech to Reverse $4.5 Billion Loss and Regain Global MomentumNissan’s need for a breakthrough is pressing. The company posted a $4.5 billion loss for the fiscal year ending in March and faces ongoing difficulties in the crucial U.S. market, where tariff tensions have complicated sales strategies for Japanese automakers. Nissan hopes e-Power can provide a competitive edge and help regain market share, particularly in North America, where consumer preferences are shifting, but hybrid acceptance remains strong.
Nissan Launches Recovery Plan, Cutting Jobs, Closing Plants and Focusing on Innovation
To navigate its financial crisis, Nissan has launched a sweeping recovery plan. This includes cutting about 20,000 jobs—roughly 15% of its global workforce—and closing seven of its 17 manufacturing plants. New CEO Ivan Espinosa is also focusing on cost reduction, stronger partnerships, and a leaner vehicle lineup. Although Nissan hasn’t announced the pricing for new e-Power models, the move is part of a broader strategy to rebuild profitability and brand reputation.
In addition to promoting e-Power, Nissan continues investing in electric vehicle development, including work on advanced solid-state batteries that could replace current lithium-ion technology. However, financial analysts warn that the company’s cash reserves are dwindling, raising concerns about its long-term viability. Speculations include the potential sale of Nissan’s headquarters or repurposing manufacturing plants. Earlier merger talks with Honda Motor Co. were abandoned, leaving Nissan’s future direction still uncertain despite its technological innovations.
