Portuguese footballer Diogo Dalot has joined the personalised supplement startup Bioniq as an investor, following in the footsteps of his national teammate Cristiano Ronaldo. Dalot has invested €1 million in the London-based company, which specializes in creating custom nutritional supplements for athletes. The company, founded in 2019, uses blood biomarker analysis to craft these formulas, making their approach highly individualised and data-driven.
Bioniq’s Personalized Supplements Use Advanced Algorithms to Boost Performance and Health
Bioniq’s system uses an algorithm trained on over 6 million biochemical data points to deliver more than 10 million possible combinations of nutrient granules tailored to user needs. This high-tech approach aims to enhance athletic performance and general health. Dalot himself uses a personalised formula and credits it for improvements in his on-field performance, describing Bioniq as a “game-changer” since he began using it in 2022.
Diogo Dalot Joins Ronaldo in Backing Bioniq’s Personalized Supplement Startup With €1 Million InvestmentCristiano Ronaldo, an early adopter and investor, has played a key role in Bioniq’s rise. His recent investment helped push the company’s valuation to $82 million. Ronaldo, known for his dedication to fitness, believes in Bioniq’s mission to promote health and longevity. He praised the personalised approach, noting that he’s been using their products for almost three years and sees the company as a transformative force in personal health management.
Footballers Investing in Tech Startups and Leveraging Fame for Growth and Credibility
Dalot and Ronaldo are part of a growing trend of footballers investing in technology startups. French star Kylian Mbappé, for instance, has backed German electronics firm Loewe Technology through his investment arm, Coalition Capital. Meanwhile, Gerard Piqué and Rio Ferdinand have profited from early investments in the NFT-based platform Sorare, and Mario Götze has made numerous tech investments through his fund Companion-M.
The involvement of high-profile footballers brings startups more than just financial support. Their celebrity status, massive social media followings, and global influence offer companies valuable marketing and networking opportunities. For Bioniq and other startups, these athletes serve as brand ambassadors and strategic partners, helping to boost growth, enhance credibility, and build consumer trust in a highly competitive health and technology market.
