In a significant health-focused initiative, U.S. officials announced a nationwide shift in the ice cream industry to eliminate artificial colors by the end of 2027. U.S. Department of Agriculture Secretary Brook Rollins, Health and Human Services Secretary Robert F. Kennedy Jr., and FDA Commissioner Dr. Mary Makary introduced the plan as part of the broader “Make America Healthy Again” (MAHA) movement. This effort represents a unified commitment from both policymakers and the dairy industry to enhance food quality and support public health, with a strong focus on helping families make healthier choices.
Over 40 Ice Cream Companies Join National Effort to Eliminate Artificial Food Coloring
The initiative is backed by the International Dairy Foods Association (IDFA) and includes over 40 ice cream companies, making it the largest effort of its kind. IDFA CEO Michael Dykes highlighted the industry’s success in already reducing sugar by 60% in flavored milk for schools, noting flavored milk is the top choice among children. Secretary Rollins praised IDFA members for their leadership in advancing healthier food standards and supporting the broader MAHA agenda initiated under former President Trump.
U.S. Launches Major Health Push to Ban Artificial Colors in Ice Cream by 2027, Backed by 40+ CompaniesHealth Secretary RFK Jr. revealed that around 35% of the American food industry has now pledged to remove artificial coloring, with an additional 35–40% of the market already offering organic or chemical-free options. This momentum signals a major shift in the nation’s food system, as dairy producers join other major manufacturers in committing to healthier standards. The move indicates strong bipartisan and industry cooperation to combat poor nutrition, especially among children.
Personal Stories and Natural Alternatives Highlight the Push for Healthier Food Choices Nationwide
Fifth-generation Indiana dairy farmer Sam Schwoeppe brought a personal touch to the announcement, sharing her experience as a foster sibling. She recalled a malnourished child transforming in just a month thanks to nutritious meals, especially those including whole milk and dairy. Her story highlighted the powerful role dairy can play in children’s health. Schwoeppe emphasized that while ice cream is a treat, it’s far more nutritious than other common sweet snacks like candy or soda.
FDA Commissioner Dr. Mary Makary announced the approval of a new natural dye, gardenia blue, as part of the effort to replace artificial additives. This follows the May approval of other natural-source colors such as galdieria extract blue and butterfly pea flower extract. Makary underscored that improving children’s health is not a matter of willpower but of access to healthier foods. The FDA’s actions reflect a growing national commitment to cleaning up the American food supply, one product at a time.
